Modifying “Breaking Bad News” Communication: Cross-Cultural and Cognitive-Semantic Approaches

Authors

  • Olha V. Dunaievska Associate Professor, Department of Foreign Languages, Faculty of Law, Taras Shevchenko National University of Kyiv, Kyiv, Ukraine
  • Tetyana A. Chaiuk Assistant Professor, Department of Foreign Languages, Faculty of Law, Taras Shevchenko National University of Kyiv, Kyiv, Ukraine

DOI:

https://doi.org/10.36941/ajis-2020-0017

Abstract

The paper addresses the alteration strategies to be implied by a health care professional in the situation of breaking bad news in terms of patient-centered paradigm applied to modern medical communication agenda. The investigation is based on linguistic analysis through semantic framing of “breaking bad news” situation and is specified by onomasiological and semasiological interpretations. The conventional cognitive perception of “breaking bad news” situation is realized as one predetermined by invoked framing. The diversification of 'SPIKES' protocol with optional implementation of a cultural component is regarded as an effective educational medium in cross-cultural medical settings. In the paper the latter is employed as a valuable tool for modification of the way the participants view the situation. The modified protocol implicates the properties to influence the prospective treatment pattern. The interdisciplinary nature of the study outlines the valuable grounding for the shift from the mutually expressed negative attitudes to situational consistency via evoked experience of the medical professionals.

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Published

2020-03-10

How to Cite

Dunaievska, O. V., & Chaiuk, T. A. (2020). Modifying “Breaking Bad News” Communication: Cross-Cultural and Cognitive-Semantic Approaches. Academic Journal of Interdisciplinary Studies, 9(2), 1. https://doi.org/10.36941/ajis-2020-0017

Issue

Section

Research Articles

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