Modifying “Breaking Bad News” Communication: Cross-Cultural and Cognitive-Semantic Approaches
The paper addresses the alteration strategies to be implied by a health care professional in the situation of breaking bad news in terms of patient-centered paradigm applied to modern medical communication agenda. The investigation is based on linguistic analysis through semantic framing of “breaking bad news” situation and is specified by onomasiological and semasiological interpretations. The conventional cognitive perception of “breaking bad news” situation is realized as one predetermined by invoked framing. The diversification of 'SPIKES' protocol with optional implementation of a cultural component is regarded as an effective educational medium in cross-cultural medical settings. In the paper the latter is employed as a valuable tool for modification of the way the participants view the situation. The modified protocol implicates the properties to influence the prospective treatment pattern. The interdisciplinary nature of the study outlines the valuable grounding for the shift from the mutually expressed negative attitudes to situational consistency via evoked experience of the medical professionals.
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