Brief Survey on Use of E-Banking in Albania

Abstract

E-Banking qualifies as an innovative service that combines the positive aspects of modern banking communication technology to bring a range of online banking services close to consumers and business. A significant proportion of banks in Albania provide their customers with such service, which reaches the level of developed countries. It is striking is that the usage level of this service compared with those countries is much lower. "The level of use of the E-Banking by individuals is in proportion to the investment made by the bank to enlarge the knowledge of this service in the market." The paper is based on a combination of observative analysis through questionnaires given to individual service users of E-Banking in Albania, and descriptive analysis, based on the literature related to this field of study. This paper is compiled based on quantitative and qualitative methods of scientific research, therefore, it has a mixed model of research methods.

DOI: 10.5901/ajis.2015.v4n2p407