“The Variables Brand’s Relationships and Brand Equity: A Case Study of Mobile Phone Brands Catering to Albanian Consumers”, Acad. J. Interdiscip. Stud., vol. 3, no. 3, p. 325, Aug. 2014, Accessed: May 01, 2024. [Online]. Available: https://www.richtmann.org/journal/index.php/ajis/article/view/3427