Coaching as an Innovative Method of Developing Business Communication Culture


  • Halina A. Nazarenko Municipal Educational Institution “Cherkasy Regional Institute of Postgraduate Education of Teachers of the Cherkasy Regional Council”, Cherkasy, Ukraine
  • Olha L. Fast Department of Pedagogy and Psychology, Faculty of Primary Education and Physical Culture, The Municipal Higher Educational Institution “Lutsk Pedagogical College” of the Volyn Regional Council, Lutsk, Ukraine
  • Nataliia M. Medynska Department of Ukrainian Language and Literature, Stepan Demianchuk International University of Economics and Humanities, Rivne, Ukraine
  • Svitlana P. Grytsenko Department of General Linguistics, Classical Philology and Neohellenistic Studies, Institute of Philology, Taras Shevchenko National University of Kyiv, Kyiv, Ukraine
  • Halyna V. Salata Department of Information Technology, Faculty of PR, Journalism and Cybersecurity, Kyiv National University of Culture and Arts, Kyiv, Ukraine



coaching technology, business communication, future specialists, graduate students, communication culture


The article deals with the problem of developing business communication culture in future specialists. The problem of business communication in modern society is urgent because it is one of the ways of effective professional activity. The nature and content of the coaching method in the modern educational system are revealed. The purpose of determining the impact of coaching on developing a high level of business communication culture is stated. The following research methods were used: literature review, questionnaires, testing, interviews, methods of mathematical data processing and software package for statistical analysis - Statistica. The results of study, which involved academic staff and graduate students, allowed determining that the use of the coaching method in training of students had a positive impact on the level of business communication culture. This is evidenced by the resulting high level of business communication culture at the end of the work in comparison with the initial results. An incoming (initial) diagnostic was conducted on the basis of pre-developed tests, questionnaires and assignments. The final diagnostic was conducted at the end of the research. The advantages and disadvantages of the research (lack of the required time, budget, the need for psychological training of research and teaching staff, as well as post-graduate students) are presented. The comparison of the offered research with similar experiments in Ukraine (Border Guard Academy, Economic University) was carried out for the purpose of the deeper analysis. The limitations that arose during the research are formulated. Promising areas of further research may include studying the impact of coaching on developing business communication culture in combination with other innovative or traditional methods or technologies (mind maps, simulation, etc.).


Received: 2 August 2021 / Accepted: 3 October 2021 / Published: 5 November 2021


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How to Cite

Nazarenko, H. A. ., Fast, O. L. ., Medynska, N. M. ., Grytsenko, S. P. ., & Salata, H. V. . (2021). Coaching as an Innovative Method of Developing Business Communication Culture . Journal of Educational and Social Research, 11(6), 57.