Necessities of Cultural Strategic Management on the Basis of Lotman's Theory of Semiosphere

Abstract

The paper aims to evaluate necessities of cultural strategic management on the basis of Juri Lotman's theory of Semiosphere. Also, it is to show how cultural text of society change due to establishing cultural spaces and institutions. When cultures encounter each other, culture dynamism takes place. In another word, cultural reproduction deeply comes to being when there are significant inter cultural communications. This paper applies a library method. The linguistic claims of Lotman in his theory may be considered constructively regarding cultural encounters.

DOI: 10.5901/jesr.2014.v4n5p9