Comprehensive Analysis on Consumer Appeal by Hotel Services of Akmola Region

Abstract

In this article, we describe scientific and methodological principles of sustainable development in hotel services. A comprehensive analysis was conducted on consumer satisfaction on hotel services, namely in Akmola oblast, in the process of defining the main directions of sustainable development and securement of competitiveness within the region. It was revealed that operating procedures of strategic regional business structures and factors result in on sustainable development of the region. In the course of competitive analysis of the strengths of the hotels in question, a method of quantitative assessment of service was used to measure the appeal toward clients regarding services provided by the competitors of the same assignment and class. In this case, the level of competition of hotel-type services is defined by the cluster and contribution of consumption features (by the customer price of the service), service price, the level of service organization, and comfort level.

DOI: 10.5901/jesr.2015.v5n3p25