The Impact of Organizational Silence on a Sustainable Competitive Advantage: A Case Study of the Electrical Industries Company

Muayad Abdulkareem Shakir  Al-naqeeb; Imad Khaleel  Ismael

doi:10.36941/mjss-2021-0016

Authors

Muayad Abdulkareem Shakir Al-naqeeb Faculty of Business Administration, Al-Mamoun University College, 14 Ramadan St, Baghdad, Iraq
Imad Khaleel Ismael Faculty of Business Administration, Al-Mamoun University College, 14 Ramadan St, Baghdad, Iraq

DOI:

https://doi.org/10.36941/mjss-2021-0016

Keywords:

organizational silence, sustainable competitive advantage, Cost Leadership Strategy, Product Differentiation Strategy, Focus Strategy

Abstract

This study seeks to analyze the factors causing organizational silence and the impact of this on the sustainable competitive advantage of organizations, The researchers used the descriptive approach, being the best approach from the researchers' point of view, to clarify the relationship between the research variables and the achievement of the study objectives, The Electric Industries Company was chosen to understand the reality of organizational silence and analyze what is required in order to make the necessary recommendations that can contribute to sustaining the company's competitive advantage and reducing the phenomenon of organizational silence and its effects. The results of research confirmed the inverse correlation between organizational silence and the sustainable competitive advantage, also that the organizational silence has a negative effect on the sustainable competitive advantage.

Received: 11 February 2021 / Accepted: 20 April 2021 / Published: 17 May 2021