Job Motivation, Job Performance and Gender Relations in the Broadcast Sector in Nigeria


  • Emmanuel Ufuophu-Biri Associate Dean of Students’ Affairs Delta State University, Abraka, Nigeria
  • Chux Gervase Iwu Head of Department, Entrepreneurship and Business Management Faculty of Business, Cape Peninsula University of Technology, South Africa


Within management scholarship, a common link has been established between motivation and job performance. This is based on the argument that high job motivation will likely lead to high job performance. Again, studies have argued that gender seems to play a significant role in employees’ job motivation and job performance in some professions, especially in developing countries. Therefore determining if gender has any association to job motivation and performance in the broadcast sector in Delta State of Nigeria could lead to improvements in the workplace that will help broadcast staff to remain satisfied with their jobs. This based on previous research that has linked job motivation and job performance to organisational commitment, turnover intentions and absenteeism. Data for this study was collected with the help of a questionnaire, which contained closed-ended, open-ended and Likert scaled questions. The sample of 600 respondents was selected through a multi-stage sampling procedure.The study found no significant correlation between gender and job motivation and job performance respectively.

DOI: 10.5901/mjss.2014.v5n16p191


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How to Cite

Job Motivation, Job Performance and Gender Relations in the Broadcast Sector in Nigeria. (2014). Mediterranean Journal of Social Sciences, 5(16), 191.