Living Strategies of Dead Identities: Ideological and Psychological Motivation Behind the Expression and Transformation of Identity in the So-Called (Yugo)nostalgic Genre

Authors

  • Igor Gajin

Abstract

Yugonostalgia is a phenomenon that remains vital in the regional (pop) culture and mediasphere, although the Yugoslav state community and its cultural framework, as the source and foundation of the (re) constitutive identity recognition and formation, have broken apart a quarter century ago. Moreover, there is still small community introducing demselves as Yugoslavs and demanding recognition as official minority. Partly comparable with Eastern European Ostalgie as a characteristic manifestation of an understandable identity crisis in a transition period, perseverance and representations of Yugonostalgia reflect the processes of desire for identity and identification through dialogue or debate between the past, towards which Yugonostalgia is directed, and the current time, which through its position and strategy Yugonostalgia not only interprets, but also confirms. After being politically inappropriate in the nineties, and commercialized in the early 21st century, Yugonostalgia in Croatia turns into a social genre through recent publications, responding to effects of global recession and pressures of neoliberal capitalism. All these genre changes of Yugonostalgia signal its continuing ability to revitalize and adapt resources of the Yugoslav imaginarium to identity crises and needs of the post-Yugoslav today to the extent that it would be interesting to estimate/ forecast its effective expiry date.

DOI: 10.5901/mjss.2014.v5n22p441

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Published

2014-09-08

How to Cite

Living Strategies of Dead Identities: Ideological and Psychological Motivation Behind the Expression and Transformation of Identity in the So-Called (Yugo)nostalgic Genre. (2014). Mediterranean Journal of Social Sciences, 5(22), 441. https://www.richtmann.org/journal/index.php/mjss/article/view/4355