Online – Survey in Order to Estimate the Degree of Satisfaction and Loyalty among Computer Technology Users

Abstract

The satisfaction of users and customers, and also their loyalty are the main factors of success in any business. Nowadays a great number of companies from different business fields implement a number of actions which form the loyalty of users. However the success of such actions is often rather low. This phenomenon can be partly generated by the fact that the company not always can evaluate the loyalty of users by the best way, in according to that its own efforts in this area of activity and the resulting. Regular survey of satisfaction with service or produces, the loyalty of users towards the company and its produces, monitoring of changes can give the objective performance evaluation of their functioning. The results of marketing survey of loyalty in interconnection with satisfaction of users while using innovative method of online – questioning are described in this very article. Online - questioning is one of the most long-ranged methods of information capturing, because the occurrence of Internet become less problematical for the metropolitan population of Russia. Modern opportunities of realizing marketing survey with the help of that method give the companies more flexible methods of researching target needs, opportunities of sales increasing, working out effective strategies and marketing plans of developing. Today online surveys are advantageous alternative way of getting marketing information in the conditions of significant reduction of the value of survey and the time of questioning, and also the sum of geographical coverage of respondents.

DOI: 10.5901/mjss.2015.v6n2s1p489