PEST - Analysis and SWOT - Analysis as the Most Important Tools to Strengthen the Competitive Advantages of Commercial Enterprises

Authors

  • L.B. Shabanova
  • G.N. Ismagilova
  • L.N. Salimov
  • M.G. Akhmadeev

Abstract

Commercial enterprises operating in the regional market, forced to constantly monitor changes in the environment that have a direct impact on its business.To effectively analyze the external environment has developed special techniques, among which the most popular PEST - and SWOT – analysis. The results of this analysis can reveal not only the strengths but also weaknesses in the enterprise, as well as to identify the threat in the short term, to optimize the functioning of the enterprise and to strengthen its competitive position.

DOI: 10.5901/mjss.2015.v6n3p705

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Published

2015-05-08

Issue

Vol. 6 No. 3 (2015): May 2015

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

PEST - Analysis and SWOT - Analysis as the Most Important Tools to Strengthen the Competitive Advantages of Commercial Enterprises. (2015). Mediterranean Journal of Social Sciences, 6(3), 705. https://www.richtmann.org/journal/index.php/mjss/article/view/6606