Comparative Cognitive Corporate Culture Modeling of the Kabardino-Balkaria Republic's Enterprises Recreational Sphere

Abstract

In this article are considered questions of modelling innovation potential of the corporate culture of the enterprises recreational sphere of Kabardino-Balkaria Republic based on factors of influence in the context of structural decomposition of its basic elements, taking into account aspects of Russian mentality and specificity of internal and external mechanisms of corporate development. In modelling process used method of consecutive expansion of field extension by creation of cognitive maps for three models with factors-concepts identification reflecting the specifics of the industry direction (tourist sector), the national aspect (Kabardino-Balkaria) and strategic direction of the analysis. The comparative analysis in this article shows cognitive cognitive-evolutionary aspect of the formation of the innovative capacity of a corporate culture based on the boundaries of time and space (the innovative capacity of the organization), allows you to get a better idea about the design of the system (a set of concepts, factors) to achieve the goal of innovative development.

DOI: 10.5901/mjss.2015.v6n3s4p37