Formation of the Customer-Centric Organizational Culture of the University as a Factor of Effective Social and Economic Development of the Region

Abstract

Article is devoted to the study and analysis of the formation of a customer-centric organizational culture of the university as a factor of effective social and economic development of the region. The essence of a customer-centric organizational culture of the institution is revealed. The impact of customer-centric organizational culture of the university on the socio-economic development of the region through the professionalization and labor adaptation of graduates is defined. Analysis of empirical data revealed the main problems and prospects of the customer-centric approach in the development of the organizational culture of the university.

DOI: 10.5901/mjss.2015.v6n3s5p207