Will the Internationally Recognizable Country Identity of Slovakia “Work” or will the Current Attempts at Unifying the Presentation of Slovakia Abroad and the Search for an Attractive Narrative End in Failure

Abstract

Nation Branding, a political and social phenomenon of the past twenty years, is often incorrectly interpreted or even reduced to country promotion. Although its history is distinctively longer, it has attracted greater attention, especially after the fall of Iron Curtain, the change of political and power structures in Europe and the recodification of relations among the countries of the western and eastern parts of the continent.

DOI: 10.5901/mjss.2015.v6n6s1p368