Evaluation of Effect of Distribution Strategy on Sale Promotion of Samsung Company in Iran

Abstract

As a critical element of marketing, distribution is the method adopted in order to deliver products or services to the final customer or end-user via different distribution channels. The present study was formulated so as todeterminethe influence of distribution strategy on sale promotion of Samsung Company in Iranby use of two indices, i.e. stock and distribution channels. The data were collected by using a questionnaire. The statistical population was experts of production, sale, financial, and quality control sectors of Samsung Company in Iran. Validity and reliability of the questionnaire were approved by experts’ confirmation and Cronbach’s alpha, respectively. Data analysis was performed through descriptive statistics. The results acquired from the present study indicated that distribution strategy can have positive influence on sale promotion of Samsung Company in Iran if a careful attention is devoted to the management of stock and distribution channels.

DOI: 10.5901/mjss.2015.v6n6s2p733