Value and Identification Grounds of Post-urban Life Activity Forms in Contemporary Russia

Abstract

Based on the results of field sociological studies, the paper analyzes value orientations and the nature of identification of representatives of post-urban life activity forms in contemporary Russia. The authors suggest the hypothesis of new promising forms (their operating name is post-urban ones) of life and activity organization in people's communities having already emerged and been multiplying. The following signs act as leading ones in this new model of life activity: moving away from the urban binding toward new forms of involvement into the global environment; modern technological solutions – they occupy an important place in models of social and economic activity of post-urbanists; orientation to family and labor model of life support as a principal foundation of the post-urban model.Proceeding from the materials of in-depth interviews, the paper demonstrates that post-urbanization processes take place with and are supported by post-urban type values. The most important of them are the value of uniqualization succeeding the unification one, the value of modern family-based labor and daily life organization (it substitutes the value of factory- and plant-associated aloofness), the value of human-centered technological, social and daily patterns that compete wth priorities of machine production and consumption standards.

DOI: 10.5901/mjss.2015.v6n6s5p62