Measuring the Investors Satisfaction Amount of Service Quality in Pars Special Economic Energy Zone with Using the Kano Model

Abstract

The aim of present research is investigate the effect of presented service quality on level of investor's satisfaction in Pars Special Economic Energy Zone with using the Kano model. According to the purpose of study, the present research is applied research. Also according to way of data collection (research project), the present study are descriptive research. Data were collected by Kano model questionnaire. Statistical population in present research are investors who have invested in the Pars Special Economic Energy Zone. The size of our Statistical population are 290. Statistical sample has been 165 people of Pars Special Economic Energy Zone investors and sampling method is simple random. In this research, with using the SPSS software, two types of descriptive and inferential statistics were used to analyze the data. Research findings are as follows: the effect of presented service quality on level of investor's satisfaction is positive and significant; the effect of performance quality of presented service on level of investor's satisfaction is positive and significant; the effect of basic factor quality of presented service on level of investor's satisfaction is positive and significant and the effect of motivational factor quality of presented service on level of investor's satisfaction is positive and significant. Also, According to the presented results, it is obvious that basic factor is in the first factor of importance; the performance factor is in the second factor of importance and the motivational factor is in the third factor of importance.

DOI: 10.5901/mjss.2016.v7n3s3p168