Start-Up Business: Process and Challenges in Entrepreneurship Education

Abstract

This research aims to explore the process of entrepreneurship education and its challenges based on the facilitators’ viewpoints who take parts in the students’ business in entrepreneurship education. This case study determines the respondents purposively, and through in-depth interviews by using validated triangulation of methods, the data obtains. The research findings showed the process of entrepreneurship education starts from the process of incubating the students' business. During this process, the research gains several important aspects, for instance, changing student’s mindset, bringing up their passion, and formulating target, performance indicators, and business process. This research also discusses the use of non-financial indicator as the indicator mostly used the faciltators to measure the students’ business performance. Furthermore, this research reveals that the facilitators should provide stimuli, give gradual assistance and guidance, and know the business needs of the students. Finally, the challenges identified are the difficulties to change mindset, the distinctiveness of each student’s business, the resources required by the facilitators, and facilitation and time management skills.