Brand Endorsements: An Exploratory Study into the Effectiveness of Using Video Game Characters as Brand Endorsers. Mediterranean Journal of Social Sciences, [S. l.], v. 5, n. 14, p. 260, 2014. Disponível em: https://www.richtmann.org/journal/index.php/mjss/article/view/3152.. Acesso em: 19 may. 2024.