Re-Branding and Its Effects on Consumer Perceptions: A Case Study of a Zimbabwean Bank. Mediterranean Journal of Social Sciences, [S. l.], v. 5, n. 20, p. 2582, 2014. Disponível em: https://www.richtmann.org/journal/index.php/mjss/article/view/4127.. Acesso em: 2 may. 2024.