Winning Competition through the Management of Word of Mouth Viral Marketing, and Brand Equtiy on Private Universities. Mediterranean Journal of Social Sciences, [S. l.], v. 6, n. 5 S5, p. 118, 2015. Disponível em: https://www.richtmann.org/journal/index.php/mjss/article/view/7885.. Acesso em: 3 may. 2024.