Effect of Brand Personality Congruence on Brand Loyalty in CCD Outlets – A Structural Equation Modelling Approach. Mediterranean Journal of Social Sciences, [S. l.], v. 6, n. 6 S2, p. 352, 2015. Disponível em: https://www.richtmann.org/journal/index.php/mjss/article/view/8104.. Acesso em: 15 jul. 2025.