“Brand Endorsements: An Exploratory Study into the Effectiveness of Using Video Game Characters as Brand Endorsers”, Mediterr. J. Soc. Sci., vol. 5, no. 14, p. 260, Jul. 2014, Accessed: May 19, 2024. [Online]. Available: https://www.richtmann.org/journal/index.php/mjss/article/view/3152