“Understanding the Phenomenon of Bullwhip Effect in Relation to Supply Chain Strategies: FMCG industry”, Mediterr. J. Soc. Sci., vol. 5, no. 20, p. 570, Sep. 2014, Accessed: May 02, 2024. [Online]. Available: https://www.richtmann.org/journal/index.php/mjss/article/view/3767