The Potential of Organisations’ SWOT Diagnostic Assessment

Authors

  • Sandro Serpa Department of Sociology, Faculty of Social and Human Sciences, University of the Azores; Interdisciplinary Centre of Social Sciences – CICS.UAc/CICS.NOVA.UAc; Interdisciplinary Centre for Childhood and Adolescence – NICA -UAc, Portugal
  • Carlos Miguel Ferreira ISCTE –University Institute of Lisbon; Interdisciplinary Centre of Social Sciences – CICS.NOVA; Estoril Higher Institute for Tourism and Hotel Studies, Portugal
  • Maria José Sá CIPES-Centre for Research in Higher Education Policies, Portugal

DOI:

https://doi.org/10.36941/ajis-2020-0065

Abstract

The need to demonstrate high organisational efficiency has become central. In this context, organisational assessment becomes a critical element, although the specificities of each organisation are indisputable and have to be considered in their assessment. This paper aims to reflect on a specific type of diagnostic assessment – SWOT (Strengths, Weaknesses, Opportunities and Threats) – in its potential, implementation and limitations and, thus, to add to the analysis of organisations. For this purpose, the methodology used was based on the researchers’ reflection and discussion of an empirical process of organisational diagnosis. The results of this reflection allow concluding that the SWOT diagnostic assessment needs to incorporate, in its systematic analysis, a prospective dimension to improve its efficiency in organisational strategy.

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Published

2020-07-10

How to Cite

Serpa, S. ., Ferreira, C. M. ., & José Sá, M. (2020). The Potential of Organisations’ SWOT Diagnostic Assessment. Academic Journal of Interdisciplinary Studies, 9(4), 93. https://doi.org/10.36941/ajis-2020-0065

Issue

Section

Research Articles

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