The Level of Audience Acceptance of Islamic Genre Films

Authors

  • Rosmawati Mohamad Rasit Faculty of Islamic Studies, Universiti Kebangsaan Malaysia, Bangi, Selangor, Malaysia
  • Azimah Misrom Faculty of Islamic Studies, Universiti Kebangsaan Malaysia, Bangi, Selangor, Malaysia
  • Salasiah Hanin Hamjah Faculty of Islamic Studies, Universiti Kebangsaan Malaysia, Bangi, Selangor, Malaysia

DOI:

https://doi.org/10.36941/ajis-2020-0076

Abstract

The potrayal of  religious elements in  Islamic genre films  have long been discussed  among filmmakers. However, the audience acceptance is unclear and still  at  an infancy stage as the purpose of a film as a form of entertainment is predominant, which is contrary to the teachings  of Islam. Thus, this study aimed to analyse the level of audience acceptance towards Islamic genre films. The design of this study was quantitative survey. Questionnaires were distributed to 500 respondents in five cinemas located in shopping malls in the Klang Valley area which were Alamanda, Mid Valley, The Mines, NU Central and KLCC. This study used purposive sampling, and  data were analysed  using descriptive statistics. The findings showed that the level of audience acceptance towards Islamic films is moderate with a mean value of 34.78 with a standard deviation of 4.38.

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Published

2020-07-10

How to Cite

Rasit, R. M. ., Misrom, A. ., & Hamjah, S. H. . (2020). The Level of Audience Acceptance of Islamic Genre Films. Academic Journal of Interdisciplinary Studies, 9(4), 212. https://doi.org/10.36941/ajis-2020-0076

Issue

Section

Research Articles