Leadership Communication during Organizational Change: Internal Communication Strategy: A Case Study in Multinational Company Operating in Indonesia

Agnetha Ophilia; Z. Hidayat

doi:10.36941/ajis-2021-0035

Authors

Agnetha Ophilia Communication Department, BINUS Graduate Program, Master of Strategic Marketing Communication, Bina Nusantara University, Jl. Kyai H. Syahdan No.9, RT.6/RW.12, Palmerah, Kec. Palmerah, Kota Jakarta Barat, Daerah Khusus Ibukota Jakarta 11480, Indonesia
Z. Hidayat Communication Department, BINUS Graduate Program, Master of Strategic Marketing Communication, Bina Nusantara University, Jl. Kyai H. Syahdan No.9, RT.6/RW.12, Palmerah, Kec. Palmerah, Kota Jakarta Barat, Daerah Khusus Ibukota Jakarta 11480, Indonesia

DOI:

https://doi.org/10.36941/ajis-2021-0035

Keywords:

Leadership Communication, Organizational Change, Internal Communication

Abstract

This research discusses the phenomenon of organizational change or restructuring in a multinational company (PT. X) and how leaders in these organizations carry out communication strategies when conveying changes and messages to their employees regarding the rearrangement of organizational structures. What is the leader's role as a liaison or messenger for effective communication at the local level? This research is a qualitative case study research with descriptive research type, and data were obtained through in-depth interviews, researcher observation, and literature study. This case study's primary focus is to understand and describe the production and reception of messages towards organizational change and know the management and employee's perspective during changes communication through leaders. The semi-structured interviews were conducted to find out how communication deploys, and then the message of change can be accepted by employees.

Received: 21 October 2020 / Accepted: 23 December 2020 / Published: 5 March 2021