Quality and Tourism Supply: A Study of Enterprises Linked to Rural Community-Based Tourism in the Canton of Riobamba

Authors

  • Silvia Marieta Aldáz Hernández Universidad Nacional del Chimborazo (UNACH),Riobamba, Chimborazo, Ecuador
  • Daniel Marcelo Guerrero Vaca Universidad Nacional del Chimborazo (UNACH),Riobamba, Chimborazo, Ecuador
  • Mercedes Carolina Navarro Cejas Universidad Técnica de Manabí (UTM), Manabí, Ecuador
  • Magda Francisca Cejas Martínez Universidad Nacional del Chimborazo (UNACH), Riobamba, Chimborazo, Ecuador; Universidad de las Fuerzas Armadas (ESPE). Sangolquí. Ecuador; Universidad de Carabobo. Venezuela
  • Paula Elizabeth Moreno Aguirre Universidad Nacional del Chimborazo (UNACH),Riobamba, Chimborazo, Ecuador
  • Omar Patricio Flor Mora Universidad Nacional del Chimborazo (UNACH),Riobamba, Chimborazo, Ecuador

DOI:

https://doi.org/10.36941/ajis-2021-0104

Keywords:

Rural Tourism, Quality of Services, Tourism Offer, Entrepreneurship, Riobamba

Abstract

This article focuses on the quality and supply of community-based tourism in the rural parishes of Calpi, Cacha and San Juan in the canton of Riobamba, Ecuador. The objective was to study the quality of the supply of community tourism services in the rural parishes of the canton of Riobamba and to determine the characteristics of the supply, services and tourism products. The methodology used was interpretative, documentary and descriptive. The results obtained show that there is a lack of tourism organisation in the rural parishes of the canton of Riobamba. Therefore, standards should be determined to regulate the practices of service providers in order to boost their productivity and promote actions that contribute to the social, economic and environmental development of the canton of Riobamba. State organizations should promote solidarity-based tourism activities to strengthen the active participation of the community from an intercultural perspective.

 

Received: 4 March 2021 / Accepted: 6 May 2021 / Published: 8 July 2021

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Published

2021-07-08

How to Cite

Aldáz Hernández, S. M. ., Guerrero Vaca, D. M. ., Navarro Cejas, M. C. ., Cejas Martínez, M. F. ., Moreno Aguirre, P. E. ., & Flor Mora, O. P. . (2021). Quality and Tourism Supply: A Study of Enterprises Linked to Rural Community-Based Tourism in the Canton of Riobamba. Academic Journal of Interdisciplinary Studies, 10(4), 130. https://doi.org/10.36941/ajis-2021-0104

Issue

Section

Research Articles