Runet Users' Attitude to Outrageous Content in Virtual Social Environments

Inna V.  Goncharova; Gennadi B.  Pronchev; Marina E.  Rodionova; Evgheniia I.  Krichever

doi:10.36941/ajis-2022-0023

Authors

Inna V. Goncharova Candidate of Pedagogical Sciences, Associate Professor, Department of Social Technologies, Faculty of Sociology, Lomonosov Moscow State University, Moscow, Russia
Gennadi B. Pronchev Candidate of Physics and Mathematics, Associate Professor, Department of Modern Sociology, Faculty of Sociology, Lomonosov Moscow State University, Moscow, Russia
Marina E. Rodionova Candidate of Sociology, PR & GR Director of Celebrium Labs, Associate Professor, Department of Political Sciences, Financial University under the Government of the Russian Federation, Moscow, Russia
Evgheniia I. Krichever Bachelor of Advertising and Public Relations, Master Student, Faculty of Economics and Business,University of Amsterdam, Amsterdam, The Netherlands

DOI:

https://doi.org/10.36941/ajis-2022-0023

Keywords:

deviant behavior, public opinion, virtual social environments, Internet, Celebrium-X platform

Abstract

This study of the Runet virtual social environments deals with identifying and analyzing user reactions to watching a video clip containing outrageous behavior, and studying social attitudes of the respondents. The Celebrium-X platform employing the adjoint ideomotion technology for remote collection and processing of group neuro-responses was chosen as a research tool. As the empirical basis of the research, the raw data obtained as a result of the conducted survey was used. The results of the study have shown the respondents' negative attitude to publishing of outrageous video clips in virtual social environments. The Internet audience realizes a negative effect produced by the aggressive content on people's psychological sphere and social behavior.

Received: 12 October 2021 / Accepted: 11 December 2021 / Published: 3 January 2022