Green Entrepreneurship Motivation Model

Abstract

The average poverty rate of Yogyakarta Province is surprisingly higher than that of Indonesia. In order to decrease the figure, numerous approaches are taken, among others the empowerment of small business owners, particularly green entrepreneurs. This research aims at determining factors that influence the knowledge about becoming green entrepreneurs and developing green entrepreneurship motivation model to reduce poverty, specifically in Yogyakarta Province. For this study, a questionnaire survey was employed. The population comprises small business owners. With purposive sampling, 240 final respondents were collected. To analyze the data, SEM (Structural Equation Modeling) method was applied. The results suggest that the knowledge about green entrepreneurship is affected by educational institutions and media, which further positively influence the motivation to become green entrepreneurs. Another finding indicates that the role of public figures serves as a factor that influences such a motivation. The entrepreneurial motivation is so far determined largely by economic aspects, i.e. earning income to provide for the family. Therefore, a synergy of public figures, the government, and SMEs are called for to expand the knowledge about green entrepreneurship as well as motivate further to becoming green entrepreneurs.

Received: 21 December 2022 / Accepted: 12 February 2023 / Published: 5 March 2023