Digital Skills for the Entrepreneurship of Artisan Women Linked to the Native Cotton Line from Mórrope - 2022

Abstract

Tourism as a social, cultural and economic phenomenon, nowadays in the 21st century, has an impact on the economy of the places that have tourist attractions and that manage to develop platforms of digital tourist services, according to the situation, for the benefit of visitors in such a way that allows a better experience of the visit and a growth of the influx of visitors. This research, which aims to strengthen digital skills for entrepreneurship of women artisans, will be framed in a descriptive type of research, non-experimental design, and the population will be made up of artisan women linked to the native cotton line from Mórrope. In the research it was concluded that, according to the evaluation of digital skills, in their different dimensions, there was evidence of a low qualification of artisan women entrepreneurs in Mórrope in general. They showed little initiative to undertake projects related to information technologies because of the little knowledge they had about them. Therefore, digital skills are considered essential for success in entrepreneurship and it is important that women have access to education and training in technology to develop those skills.

Received: 7 September 2023 / Accepted: 20 December 2023 / Published: 5 January 2024