Exploring Digital Entrepreneurship and the Development of Entrepreneurial Skills in General Studies Students

Abstract

In a changing and complex world, the university is no stranger to the incursion of the digital world and the development of entrepreneurial skills in the learning of young university students. Currently, digital ventures have emerged and many of them are seen as tools and spaces for the development of entrepreneurial skills such as leadership, creativity and even new forms of teamwork. The development of skills that lead to the creation of different ventures is a window of opportunity to achieve personal and social improvement. This research was developed under the qualitative approach, and, from the methodology of grounded theory, the experiences of general studies students and their entrepreneurial skills were analyzed using digital resources developed from their curricular experiences. Thus, through semi-structured interviews and content analysis, it was possible to know how these entrepreneurial skills were able to develop learning based on creativity, leadership and teamwork. Ten general studies university students selected under inclusion criteria participated. The technique used was in-depth interview, description and categorical analysis. The results show that the students' experience reflects a partial knowledge of what is meant by digital entrepreneurship. Likewise, it is concluded that the learning experiences of general studies students about their entrepreneurial skills are very important in vocational training. Finally, it is hoped that this research can lead to new studies on the impact that digital entrepreneurship has on society and the culture of our young university students.

Received: 5 November 2023 / Accepted: 13 March 2024 / Published: 5 May 2024