Factors Affecting Students in Vietnam's Intention on Using Smartphones for Learning on the Mobile Learning Platforms

Abstract

In the context of the COVID-19 pandemic breaking out in countries, online learning is the most effective measure that can be implemented. This study was conducted to find out the factors affecting the acceptance intention of Vietnamese learners on learning on the Mobile learning platform. Researches on the application of the model of acceptance and use of extended technology (UTAUT2) has been revised. The data is processed by using SPSS software v.26 and Smart PLS v.3.3.3 on 831 valid questionnaires surveyed from students in some Vietnam’s universities. This study use PLS-SEM to test hypotheses on 831 samples. The results showed that there are six factors affect the behavioral intention on using smartphones in learning on M-learning, including: the efficiency expectation, the effort expectation, the enjoyment motivation, the service quality and the habit. At the same time, the result also shows that the factors affecting the behavior of using smartphones are habits, favorable conditions, and the strongest influencing factor of behavioral intention. The study also provides suggestions for governance to help educational managers and business units in the education sector improve the service quality to attract, satisfy customers to enhance competitive advantage.

Received: 31 October 2021 / Accepted: 6 January 2022 / Published: 5 March 2022