The Impact of Movies on Tourism among Egyptian Youth

Dina Farouk  Abou Zeid

doi:10.36941/mjss-2021-0047

Authors

Dina Farouk Abou Zeid Professor at Mass Communication Department, Faculty of Arts, Ain Shams University and Dean of Media Sciences Faculty IAEMS (International Academy For Engineering and Media Science), Egypt.

DOI:

https://doi.org/10.36941/mjss-2021-0047

Keywords:

movie-induced tourism, media tourism, culture tourism, movies tourism, infotainment, Egyptian youth

Abstract

The research study aims to examine the impact of movies on tourism among Egyptian youth by studying the different genres of movies and the different types and forms of tourism besides applying infotainment to discover the elements of information and entertainment in movies which encourage the youth to travel. A survey is conducted of a disproportionate stratified sample of 500 Egyptian university students divided equally between private and public universities and between males and females who have passion for traveling, travel at least once a year and are members of travel Facebook groups. The results show that Egyptian and non-Egyptian movies encourage Egyptian university students to travel abroad. The most popular types of movie-induced tourism among the youth are traveling to destinations portrayed in movies, organized tour of portrayed locations, tour of studio sets and movie-themed park. The findings indicate that movie- induced tourism is affected by movies' infotainment.

Received: 22 July 2021 / Accepted: 28 September 2021 / Published: 5 September 2021