Effectiveness of Organizational Communication in the Global Age

Abstract

Communication is not a reaction to something, not an interaction with something but a transaction in
which man invents and attributes meaning to realize his purpose. It should be stressed that meaning is
something invented, assigned and given rather than something received. It is the production of meaning
rather than the production of messages that identifies communication. Organizational communication is
therefore the flow of materials, information, perceptions, and understanding among the various parts and
members of an organization. In an organization, a lot of consideration is made on the lines of
communications, strategies to be used, technological facilities provided and the communicator should
know and understand the different ways with which to communicate with the people in and outside the
organization to effectively achieve their goals. kazt and kahn (1966,p.12) found out that managers in an
listed oral communication and listening as the most important skill for gaining employment and improve
working relationship and even any kind of relationship requires open and accurate lines of communication
and only when such lines exist will one feel free to voice out important feelings and thoughts. This paper
focuses on how effective organizational communication is in this global economic age.