Relation between Trust Level and Success of Electronic Commerce and Role of Accounting in this Relation- Perception of Albanian Virtual Buyers

Abstract

Foreign studies show that the increases of the confidence level of virtual buyers tend to raise their purchases, and for this reason electronic commerce represent success. According to these studies the factors that may bring positive impact by increasing the level of trust are numerous and complex. The purpose of this study is to determine what perceptions have Albanian virtual buyers for the linkage between the level of trust and success of virtual model of trade and what role can play accounting in this linkage. The study will assess the perception of virtual buyers in Albania, perception that will be tested through questionnaires addressed to this target group. The questionnaire’s data will be analyzed through statistical methods in order to derive conclusions of this paper. Among the statistical methods uses of parametric and non-parametric methods are depending on the degree in which are the data of this study.

DOI: 10.5901/mjss.2014.v5n10p686