Seven Steps to Successfully Implementation of Green Supply Chain in Iran

Abstract

A new approach that has been dominant in recent years on management of operations is supply chain management (SCM) approach. Supply chain is network of facilities and distribution centers performing the tasks of procurement of raw materials, turning it into final and intermediate products and distribution of these products for customer. On the other hand, world is faced with issues such as global warming, pollution, increasing the quantity of greenhouse gases and that these issues could potentially lead to the extinction of the human race. Therefore, preserving the environment and strategies related to it was included in priority of programs, as an important organizational innovation. Organizations needed to focus on profitability and competitive advantage on one hand, and eliminating or minimizing the wastes (energy, emissions, chemical / hazardous solid waste) on the other hand. It was here that the idea of green supply chain was proposed and soon it attracted the attention of everyone. The present research is applied in terms of the objective, and it is analytical and descriptive is terms of methodology. Population of study included customers of various organizations and companies, which their number is 320 people, and 175 of them were selected as sample of study using Cochran table. Results of this study suggest that 10 main steps of study have been organized in 7 steps and 5 dimensions, and out of 10 steps proposed, three steps were eliminated and 7 steps were obtained. Using ANP method, they were ranked that the most important of them was using the modern technology.

DOI: 10.5901/mjss.2016.v7n51p149