The Women and Modern Society in “Sex and the City”: A Sociological Approach

Abstract

This article is an attempt to analyze social phenomena represented through the daily discourse of four single white,
intelligent and rich New York women in their thirties in the central of the sitcom “SC”(hereafter SC). Main issue of this article is to
discover the social messages prevailed in this sitcom such as sexual release, the right of the woman to make her choices which
constitutes main issues of the third wave of feminist movement. SC provides the viewer with real female conversations about
questions of sex in a way that has typically been a male discourse on television. Using different sociological theoretical
reflections on modernity we try to explain the changes shaping the individual and the family relations, occurring within the
modern society. Through the four main characters of this sitcom, we try to present the fixation of women in modernity on
shopping, fashion, body and sexual relationships and how the kinship relations are replaced by those of friends. SC gives
emphasis on advertising latest fashions and restaurants, night clubs, coffee shops in certain places of New York City.