Approach of Investment Firms in Albania

Abstract

During December 2011 – January 2012, a survey on the market situation and foreign firms’ opinion was carried out related the several influencing factors on the firms’ decision to invest. The factors surveyed were the labour force, technology, capital, legal aspect and political stability, tax structure, land access, investing environment, various regulations, etc. These factors are rated according a scale of importance of 1-5, from the less important to very important. The same factors are analysed comparing the firms’ experience with their expectations before investing, as an indicator of market study. In addition, firms are asked about their involvement in research and development, market research for the future, increase or decrease of turnover and market share, expectations for the next two years, as well as the descriptive information on their legal form, firm activity, nationality of the mother company, year of establishment in Albania, etc. The purpose of this questionnaire is to have a clear view of the effects that such factors have on the decision-making of foreign firms which have some experience in the Albanian market.

DOI: 10.5901/mjss.2014.v5n6p91