Analysis and Prioritization of Effective Strategies for Agile Supply Chain Case Study: Pharmaceutical Industry in Iran

Abstract

Organizations are forced to move to maintain and improve its position among competitors, given the competitive environment prevailing in the current environment and the rapid pace of change.The mobility and competitiveness cannot be implemented unless all parts of the supply chain, including suppliers, manufacturers and distributors act together with high level of integration and agility. Competitiveness is one of the most important factors considered in the development of the pharmaceutical industry in light of the growing competitiveness in the industry.The study was an attempt to study the implications and factors affecting supply chain agility to determine important criteria and then propose strategies for supply chain agility for the industry. Finally ranked them using the fuzzy TOPSIS method in Multi Attribute Decision Making (MADM).

DOI: 10.5901/mjss.2015.v6n6s2p376