Inspiration and Consumption Behavior of Consumers for Enhanced Food Security Management

Abstract

This paper aims (i) to study inspiration and consumption behavior of consumers for enhanced food security management, (ii) to investigate factors influencing consumers’ behavior on food security management, and (iii) to study the relationship between inspiration and behavior of consumers on food security management. The sample of this study consisted of 400 consumers in Muang district selected by simple random sampling technique. Questionnaires were used for data collection. Means, percentage, standard deviation, t-test, One-Way-ANOVA and Pearson’s Product Moment Correlation were used to analyze the data. The findings indicated that: 1) the overall inspiration and consumption behavior of consumer for enhanced food security were at good level, 2) behaviors on food security management were influenced by the level of education, age and marital status (p < 0.01), and 3) the inspiration and behavior of consumers on food security management were significantly and positively correlated at the level of .01. In achieving food security, everyone should be aware and more concerned of the issues that will affect the food security.

DOI: 10.5901/mjss.2015.v6n6s2p453