A Glance at the Concept and Status of Employer Brand

Abstract

Employer brand is one of the new management concepts that emphasizes on the importance and status of human sources, the employer brand follows the organizational status determination in active and potential staff's mind as the employer itself. This concept has been formed from all attempts and wide scientific researches in twentieth century about marketing, advertisement and branding and we can introduce it as the return to the importance and status of organizational human sources in the organizational internal source, the present article has attempted to expand the history, concept and requirements, applications and different aspects of employer brand by the use of theorists' new ideas. The literature of this theory is developed relatively and it provides the field for field and practical studies.

DOI: 10.5901/mjss.2016.v7n3s1p506